Digital coaching is the best way to share your knowledge and monetize it. When you are in this journey, you should create your influence in the digital space by creating content consistently.
In order to create good digital content, you should have hands-on experience in Video recording and Video editing. When you have such experience in Video making, you can do it by yourself and save a lot of money and time from the outset. In this era, Video editing has become very simple. If you know the basics of design and mobile or PC usage, you can create fabulous content effortlessly.
Creating content will help you build your Personal brand or Company brand. All you need to do is understand who your target audience is and how you can help them with your expertise.
Creating videos is one part of the game. Once it’s done, making some edits and adding transitions and text animations will make the video a complete one. This will make your audience feel more pleasant when they are consuming your content.
Here are some apps you can use to create some cool and amazing videos:
1. Canva
It is the best tool to create videos.
All you need to do is create some videos in your mobile camera and import that video into your Canva Mobile app / Online browser / Desktop app.
Some cool features of the platform:
- You can add music of your choice.
- You can resize the video.
- You can avail different video sizes for different needs.
- You can make use of the wide range of templates available.
- Your work will be saved across devices.
You can try out a free version of it to explore in the beginning. Then, later sign up for the pro version of it based on your experience. The Pro version has many advantages. It’s worth spending INR 499/- per month.
2. Kinemaster
Kinemaster is best for Mobile Video editing. Video editing is much easier and effective in this tool.
Features of this tool:
- It is simple and flexible to use by any user.
- Multi layered videos can be done.
- This tool has integrations with many social media platforms.
- It is a user-friendly mobile editor.
3. Inshot
This app is very helpful for beginners. You can edit some cool videos by using this tool.
- You can easily add music, titles, and animations.
- You can add filters.
- You can easily add voice overs and match the content.
- You can add emojis with ease and make it attractive.
- You can add colorful backgrounds.
In the free version, you will get a watermark on Video output. If you are already making money, then you can purchase the pro version of it.
4. Filmora from Wondershare
This tool has very cool features in Video editing which will bring out the best content for your channels.
- 4k video editing support is available.
- GIF support is available.
- Color tuning can be done.
- Audio mixer and Video stabilization is available.
- Easy to do screen recording.
- Less rendering time.
It has a free version but if you are going to use those videos for commercial purposes, I suggest you go for a paid version.
5. Camtasia
This tool can be learned quickly and it is the best tool to create content and courses.
This one tool can make you a pro in creating content. The setup is very simple and user friendly.
- Screen capture is available.
- The quality of video output is nice.
- Text effects and animations are impressive.
- Impressive cursor effects are present.
Pro Tip: First Pick any 2 tools and compare. Then start exploring one tool at a full stretch.
Every tool is unique and each one of them has its own use case. You need to pick tools based on your comfort level for your purpose of creating content.
No matter, you pick any tool. At the end of the day, your presentation has to be good before you release it to your audience.
I recommend you to do it by yourself instead of outsourcing, unless and until you become very busy with your 1-2-1 clients and webinars. When you do Video editing on your own, you can save a lot of money in the initial stage of your business. Rather than spending that amount for a vendor, you can probably try any of the premium versions of the above mentioned tools to improve the quality of your video content.
Spending money on tools is always a good investment. But make sure you draw 10x out of that investment. It makes our work easy and hassle-free.
As creators, we have the prime responsibility to add value through our content and quality of the video production. This will make our target audience visit our channels and social media accounts frequently. When that happens, our audience will be ready to buy our product or service when we pitch.
So, out of this activity, don’t look for immediate results. Keep adding value through your content. This is not a sprint, but it’s a marathon, where you need patience to play this game. Over a period of time, you will become accustomed to creating good content.
Good tools make your work easy and simple to execute. Time, Quality and Aesthetics are very important in this digital world. You can pick any of these tools and start exploring.
Do let me know which tool is working for you. I would like to hear your thoughts about the Video editing tools that you are using.
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